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Television Advertising PDF Print E-mail

Time and time again it's proven that TV can be relied upon to achieve an advertisers communication objective and contribute to the achievement of associated business, marketing and sales goals. Most companies look at television commercials as an advertising vehicle for "the other guy" or "the corporate giant." The big business with a large advertising budget. In fact, TV is a very affordable medium that can significantly increase a company's profits.

Combined with a stellar commercial and placement in suitable programming, the TV message can make your phones ring right off the wall.

Advantages of advertising on television:

      check1   Reach a large demographic audience

      check1   Lends a degree of credibility

         check1   You can establish a specific image more easily

         check1    It allows for much more creativity

         check1    You can establish your presence or introduce a new product very quickly

 

Even with the breathtaking development of the Internet, Television remains the king of media

      check1   Almost 99% of North American homes have at least one television

      check1   The average person watches TV seven hours each day 

      check1   People consistently say they get most of their news and information from television
             especially local TV news


TV advertising is also very expensive. With prime-time 30 second commercials in medium-sized cities costing several thousand dollars each, broadcast TV ads are out of reach for most small and medium sized businesses. Mass appeal television lacks the ability to closely target the audience. Even if you can scrape together enough for a few TV commercials, much of your investment can be wasted on thousands of people who aren't interested in what you sell.
 

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