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Cable TV - Big Results, Low Cost
Nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, TV, and major Internet sites reach thousands, even millions, of potential customers around the clock.
Even with the breathtaking development of the Internet, Television remains the king of media. Almost 99% of North American homes have at least one television. The average person watches TV seven hours each day. And people consistently say they get most of their news and information from television, especially local TV news.
TV advertising is also very expensive. With prime-time 30 second commercials in medium-sized cities costing several thousands dollars each, broadcast TV ads are out of reach for most small and medium sized businesses. Mass appeal television lacks the ability to closely target the audience. Even if you can scrape together enough for a few TV commercials, much of your investment can be wasted on thousands of people who aren't interested in what you sell.
Google Eats Advertisng for Breakfast
Written by Mitch Joel
"Google has independently been recruiting Madison Avenue expertise at a rapid clip, hiring hundreds of former agency media planners, buyers and account planning executives to help build out a burgeoning advertising and media services organization.
Advertisers looking for guidance from Media Buyers and Planners
The role of the media buyer is changing as seismic shifts in the media landscape... advertisers are increasingly looking to media buyers for guidance.
Read more: Advertisers looking for guidance from Media Buyers and Planners
