Mobile Wireless Advertising

Mobile phones are as much a part of our everyday lives as televisions were thirty years ago, and radios thirty years before that.

We don't go anywhere without them.  We can use them to buy products, connect with friends, check the news, the weather, play games, and so much more.

Mobile Ads Slow to Start, Quick to Catch Up

Now, when the Internet first started to take hold of the mass-market consumer, it changed advertising in a big way. Unlike most forms of advertising in the past, the Internet offered instant gratification and fulfillment. Click a banner, go to a website, buy your product. PayPal even made the whole process seamless. don't go anywhere without them.  We can use them to buy products, connect with friends, check the news, the weather, play games, and so much more.

With mobile advertising, just like the Internet, the uptake was slow. And the ads were more intrusive than effective. Quite often, creatives in ad agencies had no idea what to do with those phone message ads. But times are once again changing. The impact of ads on cell phones could be as big as the impact that the Internet had on newspapers and magazines, despite the brave front they are putting up.

The Impact of Mobility on Advertising

Cell phones travel with you. And with most phones having GPS(global positioning system) technology, your phone can be served with geographically relevant ads. All of a sudden, you're getting lunch deals and coupons from a restaurant that's 30 seconds away. You could even be sent those ads 15 minutes before lunch. Now that is not just targeted advertising, it's coming from a sharp-shooter.

Here are just a few of the places that advertising can impact you, immediately, via your cell phone:

Outside of a movie theater
At the food court of a mall
In a book or music store
At a car dealership
At the DMV or any other government office
A toy store (especially around the holidays)
In the isles of a grocery store

To keep up, the traditional advertising methods are going to have to stay on top of trends like that. You may see more and more ads that contain QR barcodes (a barcode that consists of squares instead of vertical lines). An ad in a magazine could contain a code that, when scanned, will send a relevant, local ad to your phone. It could be the directions to a local dealership if the ad is for a new car, or a coupon for a sandwich at a local deli.

Instant Purchasing Power Makes all the Difference

Just like the Internet, mobile advertising can give you the power to see and buy, on the spot. A great example of this recently emerged using QR codes on bus-shelter ads for the fashion chain H&M. In it, ads showed actual products that could be purchased, with a QR code next to the outfit. Taking a shot of that code led the user to a store on their cell phone that asked for a size and color and took them straight to the check out.

 

Mobile Ad Opportunities

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