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A successful online marketing campaign means more than driving clicks to your web site. Our marketing professionals know what it takes to attract qualified prospects, and convert those leads into sales. Whether you wish to sell products online, promote a service, generate leads, or simply increase brand awareness, we will customize a campaign with your specific objectives in mind.
Awareness | Acquisition | Retention | Optimization | Conversion
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Unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.
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Search Engine Marketing (SEM) is about increasing your web site’s visibility within the search engines. Search Engine Optimization (SEO), one facet of SEM (the other is Paid Keyword Campaigns or “PPC”), is the process of consistently fine- tuning your web site’s components in order to improve its search engine rankings.
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92% of the online population visit a search engine, portal, or community site every month1 and top search engine rankings can generate up to 900% more traffic to a site translating to up to 80% more in sales. Can your site afford not to be found?
With SEO you can drive more qualified traffic, increase leads and sales, maximize brand visibility, give a competitive advantage and become a cost effective addition to your online marketing mix.
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Pay-per-click (PPC) Also known as Cost-Per-Click (CPC), paid-for search engine placements – also known as “paid search,” "keyword bidding," or “sponsored listings” – are considered an essential part of the search engine marketing mix. Variants include pay for placement and pay for ranking. Today, what may once have been considered an easy, do-it-yourself form of online advertising has grown increasingly complicated? PPC delivers and produces a steady flow of targeted customers, campaign flexibility, real-time track ability, gain a national audience and immediate results.
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Email marketing is on the rise worldwide. With response rates that range from 3-15%, savvy marketers can't overlook the power, effectiveness, and cost savings that responsible, opt-in email marketing can bring to an organization.
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