|
What is a "media buyer and planner"? |
 |
 |
 |
|
This is a frequently asked question. It's pretty self expiatory.
In the advertising industry "media buyers and planners" are also known as communication planners, brand planners or strategists.
A media buyer and planner purchases advertising space from various media platforms and assists their client in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available to be used in an advertising campaign.
Media buyers and planners specialize in analyzing target audiences by reading market trends and understanding the motivations of consumers (often including psychology and neuroscience). After the assessments are completed recommendations are made to the client as to the appropriate medium or combination of media that will best reach the target audience, while also evaluating the media in terms of cost and meeting media objectives.
What we purchase
Above-the-line channels such as TV, print, radio and outdoor
Below-the-line channels, in-store, digital media, product placement and other emerging communications channels
|
|
|
ADsolution for a down economy |
|
|
|
|
With the economy down, the number 1 issue for ALL businesses is "Advertising Affordability."
Your Search is Over. We have the solution!
How does Reaching Millions of Consumers Sound?
Consider On Line advertising. ICON offers online media buying services with one of the largest television supplier in Western Canada, owning and operating a modern, state-of-the-art plant and network infrastructure. Our supplier has rapidly become an industry leader in providing High-Speed Internet services, while being able to bundle High-Speed Internet with Digital Cable Television, High Definition Television and other entertainment services into one package.
|
|
Read more...
|
|
Written by Mitch Joel
|
|
"Google has independently been recruiting Madison Avenue expertise at a rapid clip, hiring hundreds of former agency media planners, buyers and account planning executives to help build out a burgeoning advertising and media services organization.
|
|
Read more...
|
|
|
Media Buying in Struggling Economy |
|
|
|
|
This media buying push is designed to reassure anxious investors, business partners and customers during these troubled times. Financial publications report an advertising increase.
|
|
Read more...
|
|
|
